Facebook Reactions

Facebook Reactions

Facebook launched a pilot test of REACTIONS yesterday, in Ireland and Spain. Reactions are a new set of six animated emojis that sit alongside the original thumbs-up to let users quickly respond with love, laughter, happiness, shock, sadness and anger. Note: NO Dislike button! (And there never will be one).

After learning from the initial roll out, Facebook plans to release the feature to more users, so watch out for it coming your way soon.

For Business:

As always, Facebook addresses, "Will this impact my PAGE?" in the announcement. Page owners will be able to see Reactions to all of their posts in Page INSIGHTS. And, Facebook says, "Reactions will have the same impact on ad delivery as Likes do." Keep doing what you're doing - posting quality, relevant content that engages your audience.

Facebook release Reactions for Facebook Posts